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Tim Williams Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

2827.29 РУБ



Simone Frattasi Mobile Positioning and Tracking. From Conventional to Cooperative Techniques

The essential guide to state-of-the art mobile positioning and tracking techniques—fully updated for new and emerging trends in the field Mobile Positioning and Tracking, Second Edition explores state-of-the-art mobile positioning solutions applied on top of current wireless communication networks. Application areas covered include positioning, data fusion and filtering, tracking, error mitigation, both conventional and cooperative positioning technologies and systems, and more. The authors fill the gap between positioning and communication systems, showing how features of wireless communications systems can be used for positioning purposes and how the retrieved location information can be used to enhance the performance of wireless networks. Unlike other books on the subject, Mobile Positioning and Tracking: From Conventional to Cooperative Techniques, 2nd Edition covers the entire positioning and tracking value chain, starting from the measurement of positioning signals, and offering valuable insights into the theoretical fundamentals behind these methods and how they relate to application areas such as location-based services, as well as related disciplines and professional concerns, including global business considerations and the changing laws and standards governing wireless communication networks. Fully updated and revised for the latest developments in the field, this Second Edition: Features new chapters on UWB positioning and tracking, indoor positioning in WLAN, and multi-tag positioning in RFID Explores an array of positioning and tracking systems based on satellite and terrestrial systems technologies and methods Introduces advanced and novel topics such as localisation in heterogeneous and cooperative scenarios Provides a bridge between research and industry with potential implementations of the solutions presented Mobile positioning and tracking is subject to continuous innovations and improvements. This important working resource helps busy industry professionals and practitioners—including software and service developers—stay on top of emerging trends in the field. It is also a valuable reference for advanced students in related disciplines studying positioning and mobile technologies.

10790.84 РУБ



Jack Reigle Positioning for Architecture and Design Firms

An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firms strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firms success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firms essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firms goals Develop and maintain a firms identity in the marketplace Discover how organizational design and marketing support a chosen firm type

6031.55 РУБ



Frattasi Simone Mobile Positioning and Tracking. From Conventional to Cooperative Techniques

This book presents the most recent state of the art in mobile positioning and tracking techniques. This book discusses mobile positioning solutions applied on top of current wireless communication networks. In addition, the authors introduce advanced and novel topics such as localization in heterogeneous and cooperative networks, providing a unified treatment of the topic for researchers and industry professionals alike. Furthermore, the book focuses on application areas of positioning, basics of wireless communications for positioning, data fusion and filtering techniques, fundamentals of tracking, error mitigation techniques, positioning systems and technologies, and cooperative mobile positioning systems. Key Features: Covers the state of the art of satellite- and terrestrial-based positioning systems, spanning from outdoor to indoor environments and from wide area networks to short-range networks Discusses a whole range of topics related to mobile positioning: from fundamentals of positioning to the description of a wide spectrum of mobility models for tracking, from details on data fusion and filtering techniques to error mitigation techniques (including aspects of signal processing) Provides a solid bridge between research and industry envisaging a potential implementation of the presented solutions Fills the gap between positioning and communication systems, showing how features of communication systems can be used for positioning purposes and how the retrieved location information can be used to enhance the performance of wireless networks. Includes an accompanying website This book will be a valuable guide for advanced students studying related courses. Professionals and practitioners in the field of positioning and mobile technologies, and software and service developers will also find this book of interest.

9650.47 РУБ



Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

1881.72 РУБ



Troy Waugh 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Troy Waugh—the rainmakers rainmaker—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results. —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the worlds successful firms. Order your copy today!

4146.69 РУБ



John Wells Strategic IQ. Creating Smarter Corporations

In todays world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded. In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or stick blindly to their old strategies, until it is too late. The ability to adapt to change is a measure of intelligence; so why do firms demonstrate such low Strategic IQ? What causes inertia and why is it so deadly? How can leaders help their firms to act more intelligently? This book identifies the key sources of inertia – strategic, structural and huma – and provides practical advice on how they can be overcome to create smarter corporations. It is both a wake-up call for successful firms and a lifeline for firms struggling to succeed. To successful firms – beware! You may already be dead! To struggling firms – have hope! It is possible to pass powerful competitors by raising your strategic, structural and human IQ. Praise for Strategic IQ «Hard-hitting and stimulating, Wells thesis carries a robust message that should make business leaders the world over sit up and think.» Archie Norman, Chairman of ITV, UK «Wells makes a compelling case for dramatic change.» Ron Sargent, CEO of Staples, USA

3078.6 РУБ



Charles D. Ellis What It Takes. Seven Secrets of Success from the Worlds Greatest Professional Firms

Expert insights on what sets the great professional firms apart from all the rest Having devoted a career that spans fifty years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned firsthand how difficult it is for an organization to go beyond very good and attain, as well as sustain, excellence. Now, he shares his hard-won insights with you and reveals «what it takes» to be best-in-class in any industry. Enlightening and entertaining, What It Takes explores firms that are leaders in their particular field and the superior people who create and maintain them. Along the way, it identifies the secrets of their long-term success and reveals exactly how they can put your organization in a better position to excel when properly executed. Contains many stories of achieving excellence, and addresses the obstacles that top-ranking organizations face in sustaining it Includes insights on leaders in their particular field—from McKinsey & Company in consulting and Cravath, Swaine & Moore in law to the Mayo Clinic in healthcare Written by one of the most experienced and respected business consultants/advisors of our time What It Takes skillfully shows you how innovation and a commitment to excellence can drive success, while also revealing how easy it is to fall behind. With it, youll discover what separates the great firms from the good ones and learn how to attain, and maintain, organizational success throughout the years.

2513.14 РУБ



Pierre Barbaroux Knowledge Management and Innovation. Interaction, Collaboration, Openness

This book explores the relationships between knowledge management (KM) processes and innovation management. The geographical extension of markets and intensification of competition have led firms to experiment with novel approaches to innovation. New organizational forms emerged in which firms collaborate with various stakeholders to create, absorb, integrate and protect knowledge. This book explores how knowledge management processes evolve with firms’ implementation of interactive, collaborative and open innovation models and it identifies the various knowledge types and processes involved throughout the different phases of the innovation process. The authors provide operational typologies for understanding innovative firms’ capabilities and knowledge management practices and also discuss the main properties of four models of interactive innovation, namely open innovation, user-centric innovation, community-based innovation and crowdsourcing.

7441.96 РУБ



Constantinos Markides C. Game-Changing Strategies. How to Create New Market Space in Established Industries by Breaking the Rules

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

2258.06 РУБ



Rock David Coaching with the Brain in Mind. Foundations for Practice

Coaching Brain in Mind Foundations for Practice David Rock and Linda J. Page, PhD Discover the science behind brain-based coaching By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in alignment with an individuals «hard-wired» way of thinking. Written by two well-known coaching professionals, David Rock and Linda Page, Coaching with the Brain in Mind presents the tools and methodologies that can be employed by novice and experienced coaches alike to create an effective—and ultimately more rewarding—relationship for both coach and client. This informative guide to the neuroscience of coaching clearly demonstrates how brain-based coaching works in practice, and how the power of the mind can be harnessed to help an individual learn and grow. Illustrated with numerous case examples and stories, this book is organized for immediate use by professionals in their client work. Coverage includes: A succinct but comprehensive overview of the major scientific and theoretical foundations for coaching and their implications for practice How the language of coaching—setting goals, making connections, becoming more aware, seeking breakthroughs, and taking action—parallels what neuroscientists tell us about how the brain operates Neuroscience as a natural platform for the ongoing development of coaching Building on the existing foundation of coaching by adding neuroscience as an evidence base for the profession, Coaching with the Brain in Mind shows that it is possible to become a better professional coach by understanding how the brain works. As well, the authors, through their research, present that an understanding of neuroscience research, however new and speculative, can help coaches and leaders fulfill their potential as change agents in the lives of others.

4825.24 РУБ



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Loui McCurley Professional Rope Access. A Guide To Working Safely at Height

Guides the reader in the development and maintenance of a rope access program Provides comprehensive guidance for employers, safety managers and rope access technicians to develop, maintain, and manage a rope access program Offers specific guidance for writing a comprehensive managed fall protection plan that includes rope access Thoroughly describes how to perform specific rope access maneuvers that can be used to offer greater safety when working at height Shows how a well-managed rope access program can be used as a tool to get more work accomplished at a lower cost and with greater efficiency than conventional methods can achieve Discusses and clarifies unique distinctions of equipment for rope access, as compared with equipment for fall arrest, positioning, and restraint

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Topsy and Tim find fun and adventure in the real world. Their engaging stories are reassuring for young children having first experiences of their own. In Topsy and Tim: Go to the Zoo you can find out about all the animals they see and how the zookeepers look after them. A trusted and well-loved pair who can help guide parents and children through first experiences, Topsy and Tim books have been beautifully updated with contemporary artwork. Topsy & Tim remain instantly recognisable to parents while in a fresh style that will appeal to a new generation of fans, these wonderful books deserve a place on every childs bookshelves.

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Adamson Jean, Gareth Topsy and Tim: Go to the Dentist

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Cliff Truesdell Mastering Digital Audio Production. The Professional Music Workflow with Mac OS X

This comprehensive guide shows you how to integrate a variety of production tools for the Mac OS X platform into all stages of audio production so that you can create and produce music. From single applications to complete suites, you’ll discover the software toolsets that are best for you and then discover how to incorporate them into a coherent workflow. Featuring best practices, real-world examples, and interviews with audio professionals, this book pulls together all the programs and tasks you need.

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Barton E. Bernstein, JD, LMSW The Portable Lawyer for Mental Health Professionals. An A-Z Guide to Protecting Your Clients, Practice, and Yourself

Everything you need to legally safeguard your mental health practice Fully revised, The Portable Lawyer for Mental Health Professionals, Third Edition identifies, explores, and presents solutions to both the simple and complex legal questions that mental health practices must deal with daily. Written by Thomas Hartsell Jr. and Barton Bernstein—attorneys and therapists specializing in legal issues concerning mental health—this essential guide arms professionals with the expert knowledge needed to avoid a legal violation, or to know how to handle a situation if a complaint is filed. With downloadable sample forms and contracts—including the new Informed Consent for Psychological Testing and Professional Limited Liability Member Agreement forms—this complete resource features step-by-step guidance, helpful case studies, and «legal light bulbs» to alert clinicians to warning signs and help them steer clear of legally questionable situations. New to the Third Edition: Coverage of how to conduct business in a digital world, including how to handle confidentiality issues surrounding electronic health records and cloud computing, distance therapy, and maintaining a professional client-therapist relationship in a Facebook world Vital information on a variety of associations ethics guidelines A look at the Health Information Technology for Economic and Clinical Health (HITECH) Act Considerations for using or not using evidence-based treatments New information on working with minors and dealing with homicidal clients Convenient and comprehensive, The Portable Lawyer for Mental Health Professionals, Third Edition is the quick-reference resource that mental health professionals, graduate students, attorneys, and clients alike can rely on to make informed legal decisions.

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Carlos Pinheiro AndreReis Social Network Analysis in Telecommunications

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

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Tim Cestnick 101 Tax Secrets For Canadians. Smart Strategies That Can Save You Thousands

Nothing can better protect hard-earned income and help to accumulate wealth than savvy tax strategies. In this comprehensive guide, Canadas foremost tax expert, Tim Cestnick, offers 101 tips for year-round tax planning that can save Canadians from all walks of life thousands of dollars on their tax bill. It shows readers how they can best build a successful game plan that will reduce their taxes and maximize after-tax investment returns. Cestnicks simple and proven advice makes 101 Tax Secrets for Canadians an essential tool for all Canadians seeking to accumulate wealth and protect their income.

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Auldeen Alsop Continuing Professional Development in Health and Social Care. Strategies for Lifelong Learning

All allied health and social care professionals are required to engage in Continuing Professional Development (CPD) in order to systematically maintain, improve and broaden their knowledge and skills and so develop the personal qualities and attributes required in their working lives. Extensively updated and revised, this second edition now reflects the latest regulatory requirements of health and social care professionals in the UK, and addresses the needs of health professionals working worldwide, including social workers who are now regulated in the UK by the Health and Care Professions Council (HCPC). In addition, new chapters address the specific needs of support workers and students of the relevant professions. The book discusses the theoretical basis for maintaining competence and offers practical guidance on how to develop a strategy for professional and career development. Ways of developing and maintaining a portfolio and of creating a profile to meet regulatory body requirements are addressed, and there is an emphasis on the development of learning skills, skills of reflection and critical evaluation as central to the CPD process. Attention is given to the specific needs of those professionals working directly with service users in practice, those holding managerial positions, employed in education and undertaking research. The second edition of this practical guide provides invaluable advice for successful continuing professional development for health and social care professionals at all stages of their career. • Provides practical guidance on strategies for lifelong learning and continuing professional development • Addresses the very latest CPD and regulatory requirements for health and social care professionals • Includes specific CPD strategies for students and support workers as well as professionals employed in practice, management, education and research

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Tony Rousmaniere The Cycle of Excellence. Using Deliberate Practice to Improve Supervision and Training

How do the good become great? Practice! From musicians and executives to physicians and drivers, aspiring professionals rely on deliberate practice to attain expertise. Recently, researchers have explored how psychotherapists can use the same processes to enhance the effectiveness of psychotherapy supervision for career-long professional development. Based on this empirical research, this edited volume brings together leading supervisors and researchers to explore a model for supervision based on behavioral rehearsal with continuous corrective feedback. Demonstrating how this model complements and enhances a traditional, theory-based approach, the authors explore practical methods that readers can use to improve the effectiveness of their own psychotherapy training and supervision.

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Paul Orfalea Schools for All Kinds of Minds. Boosting Student Success by Embracing Learning Variation

This book shows how schools can–and must–develop expertise in «learning variation» (understanding how different kinds of minds learn) and apply this knowledge to classroom instruction in order to address the chronic learning challenges and achievement gap faced by millions of students. Barringer shows how using what we know about learning variation with a focus on discovering learning strengths, not just deficits, can help schools create plans for success for those students who often find it elusive. The book specifically addresses how school leaders can incorporate this knowledge into instructional practice and school-level policy through various professional development strategies. Schools for All Kinds of Minds: Provides a readable synthesis of the latest research from neuroscience, cognitive science, and child and adolescent development as it relates to understanding learning and its many variations. Links this information to strategies for understanding struggling learners and adapting school practices to accommodate a wider array of learning differences in a classroom. Demonstrates how this understanding of learning variation can change the way teachers and others help students succeed in various academic and content areas and acquire necessary 21st century skills. Includes discussion questions and facilitator guidelines for staff developers and teacher education programs; downloadable forms that accompany exercises from within the book; an action plan for schools to implement the ideas found in the book; and more.

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Claudio Feser Serial Innovators. Firms That Change the World

The average life expectancy at «birth» of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years. Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change. It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time.

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